Mirrors have always been part of our lives, first as water and later as manufactured products from the 16th century on. Back then, people were only too happy to pay for the privilege of seeing themselves; the better they could see themselves, the more they paid. The same is true for today’s brands. Customers pay […]

The world is becoming a fairer place for consumers who are finding that, thanks to digital technology, they now have a much easier time making themselves heard. Consumers are forcing companies to be more honest by example, good and bad. Companies that are open to the power of the consumer often prosper such as Starbucks,

The power of the consumer is stronger than ever. Yet, the gap between what a company promises and what consumers experience has never been larger. Consumer power makes or breaks companies. The purpose of this blog is to make, not break, companies and close that gap. Use this blog as an open source platform for