Exclusive interview with Emanuel Rosen
Why do I call this interview exclusive? Well, to sit down an Sunday for a couple of hours with one of the best and smartest people in the Word-of-Mouth Marketing field in the world,...
Read MoreMicrosoft – a bad party idea
Some Microsoft marketing genius came up with the brilliant idea to make an viral YouTube video to promote a series of Windows 7 with launch parties. For hardcore fans this idea is probably as...
Read MoreMerca2.0 writes about the fall of PR
Here is a new full page about my latest book in a well respected magazine in Mexico Merca2.0. Download it here as a PDF (translation). In Mexico the PR industry is positive to the...
Read MoreA book launch that turned marketing upside down
Last week was the Swedish book launch of my latest book ”The Fall of PR and the Rise of Advertising.” The launch was overcrowded but 200 leading professionals from the PR and advertising community...
Read MorePr-industry – a sacred cow?
I wrote a debate article “PR industry – a sacred cow?” for the Swedish magazine Dagens Media: “Pr-branschen – en helig ko?.” That article started a strong debate in the whole communication industry of...
Read More431000 hits on “The fall of PR”
I got a lot of questions around if my latest book “The Fall of PR & the Rise of Advertising” are spreading in the world. Well when I released the book my hits on...
Read MorePrweek.com: Book reflections on the fall of PR
Editor Danny Rogers of the PR industry’s bible PRWeek did read my book “The Fall of PR & the Rise of Advertising.” Do understand that the book is controversy for their readers but his...
Read MoreFrom blogger to mayor!
Jack Yan is an blogger how now candidates for mayor in Wellington. In an blogpost called: “I want to build the city you want.” He introduce his plan point for point. And he does...
Read MoreAdage.com: Why Sweden Is Teeming With Ad Talent
Read my first guest columnist article for Advertising Age. On Adage.com: Why Sweden Is Teeming With Ad Talent.
Read MoreEcoBar: Turning green to gold
Yesterday evening was the premier of EcoBar – a green business mingle. The topic for the seminar was: Turning green to gold. There were many good speakers one of them was from Carlsberg, who...
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