Spela filmen (tryck play igen). På 2,2 minuter visar filmen hur företag kan få 100.000 nya kunder lika lätt som de flesta öppnar munnen.
The sound of this video is in Swedish but the graphics will tell the story: How to get 100.000 new costumers by going from invisible to open the door to the opera, in the shape of a singing mouth. Stefan Engeseth, DetectiveMarketing.com Interviewing Charlotta Huldt-Ramberg. SpaghettiOperan Regina who performs G Puccini: O mio babbino caro ur Gianni Schicchi. Filmed by Karin Petrovski.
Stefan
Does letting 100.000 passing people know were Regina are situated mean those 100.000 people will open the door and pay the fee…?
wow. great idea. we are all too invisible. so easy to fix though, as you show us.
by the way, i wanna have 100 000 new visitors to my web site AND that kiss.
bring it on.
/ jack hansen
http://www.copywriter.se
Thanks Miche & Jack, a kiss connects and 100 000 kisses connect even more. By passing Regina new entry they will consume opera and the concept (become consumers and now where to point out Regina on the map).
Brilliant idea! But also a very good example of a well done video that really utilizes the power of storytelling with video to post your message on for example YouTube.
I hope that Spaghetti-Operan now spreads this video in their networks and get going on that doorway project.
By the way, isn’t opera an ideal business to market using video clips? It is about sights and sounds! Especially their unique concept of enjoying opera while having dinner, it should help attract a new type of audiences that are not attending the pompous opera houses.
Hi Henrik, thanks for good input. Great point and good energy to what we try to do. Opera dinner, that good and YES opera needs new audience and YouTube is a great channel for it… maybe a site like OperaTube.com can be created?
It is amazing how people get blind for their own ability. Sometimes I wonder why advertising agencies even exist – they are far away from real life and the only thing one has to do is to have a great, clairified product and let it speak (or sing 🙂 ) for itself!
Kisses 😉
/Alexandra in Malmö
Thanks Alexandra, yes “home blindness” is wild spread in the business world. I do think it would be a great idea for clients to kiss their agency 1 a year:-)
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