I did hold a full day workshop in creativity for OMD in Dubai yesterday. In the audience there was about 50 passionate persons from Algeria, Tunisian, Kuwait, Lebanon, Egypt, Bahrain, Jordan, and Oman and of course great people from Dubai. It was a great creative day, focusing on the relationship bee twin creativity vs. profit. […]

Growing up in my mother’s hair styling salon was probably the best management education you could get when it comes to customer relations. Think about it for a second: what do you tell your hairdresser? Or your taxi driver? Probably a good deal more than you tell the people at the bank, which is strange

Now you can ask questions on any topic and get answers from Yahoo costumers (real people). Why not try and ask a question at Yahoo Answers?This is a good answer for Yahoo to bee ONE with their consumers, and they need it for Google is running fast with there innovations.What else do you see that

Slite-bio at cinema in Gotland (Sweden). This cinema have lost 40% of the young audiences. In an attempt to get young people to the cinema they are offering them half price on the new film The Legend of Zorro if they have an illegal download with them on DVD. We hope that the police don’t

I am trying to live by m rule 7 days a week. “Passion with out Mondays.” Passion and business is ONE thing for me. There are companies using the word passion: Brussels Airlines claim to be ”passionate about you”. But why did I not feel the passion as a consumer? Probably for it was an

The ONE book is in one of the words best branding magazines: Contagious Magazine! Download and read the article here (PDF).

The closer you get to your costumers the more you see. Here is some great photos of how consumers look in Finland.How close is close?

“It is the ONE that is most adaptable to change…that will survive”Charles Darwin It is beautiful words full of instinct and hope. Therefore I find it a bit strange when Chairman and CEO, Phil Condit at The Boeing Company use the same words to pimp the war industry.

More and more brands are having the name REAL as a part of there brand name. I think it is more real to say it is fake. Only then would I as a consumer believe it to be a “real” from the beginning. Some values to put in the FAKE brandbook: • What is real