Big companies like FedEx spend millions to get new customers, but when they get them, often the fun stops. Unfortunately this multi billion company didn’t appreciate Jose Avila’s discovery. He used FedEx so frequently that he had about 300 of their boxes lying around. He put two and two together: I have boxes and need […]

In the advertising industry consumers start to change things around. They are now by them self-creating the best advertising. In Adrants you can read “Advertising highjacked by consumers.” Even Ad Age reports on the revolution. How would you like to take part in the revolution?

There is a demand for a new player on the computer market. Today’s big computer brands are having big groups of unsatisfied consumers. Who will take the open source position and deliver costumer satisfaction? The new brands DNA most be ONE with there consumers. Demand will provide costumers with a new player, who will it

Yesterday there was a relief concert “DeSofo Hurricane” in Stockholm. World-class soul singers like Stephen Simmonds did give us the power of soul. The audience was collecting money for needed in New Orleans. The initiator Dee Johnson showed that people could help people; by making the right things happen.

Consumers are complaining about the battery on Apple’s new iPod Nano. The cost of bad publicity can be astronomical when it makes headlines in Business Week and BBC. Here is ONE simple idea how Apple can change bad headlines to good – by dancing! Professor, Lawrence Rome at Pennsylvania University has developed a backpack that

Today the consuming media is changing faster than it is developing. Consumers of media are now more than ever influenced by the development of the evolution of journalism. The saying “what you see – is what you get” have for a long time been a selling point for companies, but today this saying is also

That was how Lionel Richie did sing it in “Three times a lady” a long time ago. Today numbers in studies shows that women in some way influence entire 80% of consumer purchases. Still today’s management is for the most one gender. A good start for today’s management could be to read the book Don’t

Did hold ONE lecture in Brussels at the 28 September for the members of The European Association of Communications Agencies (EACA). The audience was enthusiastic about the ONE topic and the coming book but ONE advice in the lecture did shock some advertisers: • Stop hunting consumers & start to involve them. The day after

Apple must realize that the consumer truly is the King when many consumers converge at the same place on the Internet. Instead of engaging in “brand wars”, Apple should involve their consumers in their daily business. Consumers buying the new iPod are complaining on the battery and on the quality of the iPod. What Apple