How much does their consumers spend on Coke? At least, billions of bottles. If Coke stop doing advertising as a monologue and involve their consumers they could get free advertising for more than $100 billions. But then they need to be more innovative and tap into the evolution of business consumer gives. If Coke doesn’t […]

Italian super star Eros Ramazzotti hold a concert for 100.000 fans at Stadio Olimpico in Roma. In the old days the audience use there lighter to contribute and be a part of the concert. Today not so many smoke, so they used their mobile phones. Eros told the 100.000 fans to put on their mobile

When consumers and companies are smiling to each other they move towards each other. On the photo I am ONE small consumer smiling and moving forward. If the smiling is not enough to get things moving go to this blogs win-win marketing or content & marketing thoughts (by Singapore’s guru Manoj Aravindakshan). Happy consumers are

When filming a Sony commercial they did throw out 250.000 multi-coloured ‘superballs’ bouncing down the streets of San Francisco (film clip). Why not let the balls be captured by 250.000 consumers/Sony fans? Then they could connect every ball with an offer to buy a new color full screen that they are promoting. This idea would

Do you know that every paper you print has a secret tracking cod? This tracking mechanism is the Secret Service version of “barcode consumers” embedded in their printouts. Why does not Xerox Printers instead print out heart at Valentines Day?Printers all look more or less the same and have more or less the same features.

It is only when evil kisses good that a new world can be created. Evil contains power and know-how. If every bullet fired in the former Yugoslavia had been a seed, the region would have been a rainforest to stroll in, instead of a mass grave to cry over. Evil vs. Good is in good

“In my marriage, my wife’s happiness is an end in itself, not merely a means to my own happiness; love leads me to put my wife’s happiness first, but in doing so I also make myself happier. Similarly, the most successful businesses put the customer first, ahead of the investors. In the profit-centered business, customer

In future it will be possible to move ships across the oceans by using the wind. The company behind this dragon innovation is SkySails (film clip). Boats could save 50% fuel by using the wind. How much would big heavy companies save, if they use the “consumer dragon” (consumer power)?

Many CEO I meet tells me that they stay costumer focusing, by putting their head on the rails. That is a good think to do, but what if the consumer trains is “consumer power” and it’s only a 50% chance that you are looking in the right direction (the blind spot is big when you