More and more, customers around a company are organizing themselves in such a way that the company is no longer necessary. Let’s take a hypothetical case: buying a car. A car is like milk: it can be produced just about anywhere. The difference between different makes of cars is the degree to which they are […]

Brands are becoming increasingly global and anonymous along with their products. SAAB has melted into GM, Volvo into Ford and Volkswagen has photocopied itself into Skoda and Seat. The products are becoming generic as they lose touch with their identities and origins. Quality is no longer as strong of an argument as the difference between

The jeans market is continues to grow with even more styles and colors. When I talk with the sales people in clothing stores they say that the variety of jeans is directly related to consumer demand. Years ago, Levi’s made jeans so popular that they even made the cover of a Bruce Springsteen album. But

When the customer sees himself in the company by participating in defining a service, a product or personnel, the conditions for ONE have been laid down. Participation is based on a genuine interest for the customer, not empty corporate promises.

I do get board when sales people hunt me down in shops and never listen to me as a consumer. So last time I got the question “May I help you?” my answer was:No! I only walk in to you store to help you! So you know what costumer wants to find in your shop!

     Some fans to companies are doing fans-tattoos, fans-sites and fans-blogs. Others are producing new fans (read kids) and name their son Google-Kai. The best thing with the name is that they never need to search for there kid…     Around great brands is fans now building their tribes. How own there passion

When consumers have a story, good ore bad to tell they never ever more need to stop spreading it around. They can do so forever now when gravestone becomes with a flat screen monitor that plays a video of the person’s life and their consumer story forever.It sounds creasy but maybe your next blog comment

The big company didn’t listen to an unhappy costumer in China. He was creative and made an event, first he beat up his Mercedes-Benz then he pull it around with a donkey. The story got really big in media with covering photos and did cost the brand a lot. If the company was ONE with

Billions are invested to into “sky cars” project in many places. It is a smart idea to have transportation in the sky. But why does the design look like computer graphic? Open source should be open space and include the nature in design. Here is an idea to ad nature in design: Why not do