21 januari 2006

Saturday night fever, with no fever

West End in London has world-class musicals. But in this week I did see the musical Saturday Night Fever, it was not near as good as the movie. Intact it was the worse musical...

18 januari 2006

Fans are driving the PR Rally for Mitsubishi

This week I ended up on a PR event for Mitsubishi in Stockholm. They did show their cars and that they are a winner in the Dakar rally. As a consumer am also a...

15 januari 2006

Not understanding is the easiest form of knowledge

Work consciously to create an atmosphere where everyone is comfortable. Use humor. Do not let the meeting become a forum for grievances. It is so much easier to criticize the ideas and suggestions of...

12 januari 2006

The world will only change with the right people

Jack Yan is ONE of doe’s heroes.Read his post “The brand wiki”and you will join his mindset.

10 januari 2006

See Steve Jobs pimp a naked Apple

Combine car seller with a comedian and you get Steve Jobs on stage. iPod sells without a car seller but the computers still need at least a comedian to motivate the prices and low...

9 januari 2006

Geek Squad is a great service concept

Good service is mostly stop after the purchase; this opens a new market “the geek market.” “The holidays are over. Now it’s time to make (and break) New Year resolutions, recover from the one-too-many...

8 januari 2006

I own you ONE!!

My publisher Cyan Books is right now editing the ONE book. I am sorry for it takes to long time to get the first chapter done. When it is ready we will post it...

6 januari 2006

Restaurant Everything

I eat out a lot at restaurants. The problem is that after awhile it is boring for they don’t change their menu. Shouldn’t it be great with a restaurant that is total consumer focused?...

4 januari 2006

Unwisely used technology can easily become a company’s guillotine

Gillette has also planted an RFID in some of its products and you may just get an email from your razor in the near future telling you that you need a shave. This isn’t...

2 januari 2006

History and future as ONE

Never before have the 1970s been so fully documented in television, music and fashion. It is in my opinion the most important time in modern history. It is full of humour and craziness. Therefore...