Prof. Philip Kotler: A stimulating read!
Stefan not only uses the ‘shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack strategems of a shark, but respects the intended...
Read MoreNow are the Kindle and iPad edition of Sharkonomics out
It is amazing to see that there are so many people who do NOT like to read printed books anymore (which is good for nature). I reieve many emails from people asking for an...
Read MoreIt is a sheer battleground out there; lots of ‘strategies’, ‘tactics’, ‘attack plans’…
It is a sheer battleground out there; lots of ‘strategies’, ‘tactics’, ‘attack plans’… Sharkonomics is not about survival of the fittest, but of the ‘misfit’ who has a streetwise cunning, coupled with imagination and...
Read MoreSharkonomics interview in CIO Sweden
Yesterday I got interviewed about my Sharkonomics book in CIO Sweden by Lina Rosengren. Excellent questions – read this sharp article in Swedish ore in English/Google/translation.
Read MoreTom Woodnutt is fishing for insight in the sea of social media
I love the sea and blogging. Tom Woodnutt at Feelingmutual.com shares his recent presentation about social media research. I strongly recommend jumping into: ‘Fishing for Insight in a Sea of Social Media’.
Read MorePRESS RELEASE: Sharkonomics in English (EMEA), French, German, English (US)
PRESS RELEASE: Sharkonomics (word / PDF). English (EMEA), French, German, English (US) Swedish (word).
Read MorePRESS RELEASE: Sharkonomics spreads fear amongst market leaders
Sharks are not only nature’s most revered killing machines, they are highly strategic and efficient predators. Studying their behaviour and instincts can provide lessons for companies of any size who want to attack the...
Read MoreDon’t get stuck in history
Many of today’s market leaders are old corporations that have built their market share over a number of years. It is often said that it would cost too much to create many of the...
Read MoreOla Ahlvarsson outstanding and kicking speaker at The Guldnyckeln Award
Yesterday I attended The Guldnyckeln Award arranged by SWEDMA (Swedish Direct Marketing Association). There where speakers coming all the way from Korea. When speaker Ola Ahlvarsson came out on stage he showed a picture of...
Read More