A reality check at Stora Annonsörsdagen
This week I attended a seminar called Stora Annonsörsdagen, arranged by the Association of Swedish Advertisers. This year many of the speakers were top managers, so for advertisers, it was a good reality check....
Read MoreA fashion flash-mob in supermarket
The fashion industry need to go out of it’s ‘fashion box’ and reach new costumers. This example from New Zeeland is excellent: The New Zealand fashion label took over the Victoria Park, Auckland branch...
Read MoreTop 10 most popular posts – Updated 31 March 2011
1. iPad + Boeing = Will make Apple iFly high 2. Guy Kawasaki´s book Enchantment is destroying resistance 3. The fashion industry is provoking animal fanatics to desperate actions 4. The Egypt revolution 2.0...
Read MoreEverything is possible. You have to choose what you can make possible
Everything is possible. You have to choose what you can make possible. Senior vice president, R&D Kajsa Lind, Cirkus Cirkör
Read MoreThe AMV BBDO Police case was steeling the show at The Guldnyckeln Award
Yesterday I attended The Guldnyckeln Award arranged by SWEDMA (Swedish Direct Marketing Association). The day was sold out and full of inspiring speakers but I have to say that speaker Tom White, Strategic Director...
Read MoreSeven witty and smart level of Social Media Engagement
Social media is full of talented people how share their knowledge. Some spread in a more fun way than others: How deep is the rabbit hole of social media? Is your organisation doing the...
Read MoreOnly when we try the idea on for size and actually use it do we understand it
Only when we try the idea on for size and actually use it do we understand it. Seth Godin, Idea tourism
Read MoreWill Mopper change outdoor advertising to shopping?
Mopper is a Swedish innovation that now has the ambition to update advertising by including shopping. To make it happen they are teaming up with JCDecaux to get the advertising agencies to compete in...
Read MoreVideo: How Finnair make sense with local heroes
Watch how Finnari is moving their brand from stiff to award winning advertising. In this video are they showing how they build local credibility by working with local heroes. It is a good start...
Read MoreGuy Kawasaki´s book Enchantment is destroying resistance
Guy Kawasaki is one of the best practitioners of social media. In other words he is an extremely social person who knows how to extend his personality to become social online. After reading this...
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