• 4 juli 2006

Is it possible to create a brand that only will live for ONE day?

Is there anybody out there? It sounds like a song but most of the time it is brands screaming for connection. But what if a company would create a ONE relation with millions of...

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  • 30 juni 2006

Next week Swedish politics becomes ONE at Almedalsveckan

In 1 of 52 weeks politics becomes ONE in Sweden when politician and you and me al can go to Almedalsveckan to become ONE. The success of this meeting show that there is a...

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  • 29 juni 2006

Right values to mistakes make winners

Look to your mistakes to something you can learn from. Start by having a mistake meeting at your work ore home, discuss what we did learn. It is al about having a creative mindset...

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  • 28 juni 2006

ONE in Japan – Applele.com

Thanks to Isamu Sanada for being ONE with my book and charring great photos at Applele.com I do hope that we meet ONE day! And that Apple contact you soon…

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  • 25 juni 2006

How often do you see people selling umbrellas when it rains?

No often enough. Why not base a business idea to coincide with the weather or sell something at the very wrong time and leverage the entertainment value into unexpected consumption. IKEA often times its...

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  • 24 juni 2006

Are blogs bring out the cavemen in us?

Some critics says that blogs bring out the cavemen in us. I say that if this is the case, then the caves are now interconnected with countless fires where individuality can flourish. Where is...

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  • 21 juni 2006

How sending summer post cards can build a new brand

ONE can also be a system to build something together where the definitions of who does what are fluid in nature. An example is X Island, “the holiday Island”. When I was on X...

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  • 19 juni 2006

Why you love Italy and what they write about ONE

Italy is one of the world’s best-loved tourist destinations. The richness of the culture, both that which it has created itself and that which it has brought back as the spoils of imperial conquest,...

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  • 17 juni 2006

2000 emails and seminars with The Royal Swedish King

Sorry for not being updating this blog for a while. I love blogging but sense the ONE book have been coming out – I haven’t had the time. Did get a 1000 mail and...

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  • 6 juni 2006

Follow Banksy and make the consumer revolution to art

An artist called Banksy has repeatedly succeeded in smuggling in and hanging his own art at museums such as the Louvre in Paris, London’s Tate Gallery, and New York’s Museum of Modern Art. See...

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