- 4 juli 2006
Is it possible to create a brand that only will live for ONE day?
Is there anybody out there? It sounds like a song but most of the time it is brands screaming for connection. But what if a company would create a ONE relation with millions of...
Read More- 30 juni 2006
Next week Swedish politics becomes ONE at Almedalsveckan
In 1 of 52 weeks politics becomes ONE in Sweden when politician and you and me al can go to Almedalsveckan to become ONE. The success of this meeting show that there is a...
Read More- 29 juni 2006
Right values to mistakes make winners
Look to your mistakes to something you can learn from. Start by having a mistake meeting at your work ore home, discuss what we did learn. It is al about having a creative mindset...
Read More- 28 juni 2006
ONE in Japan – Applele.com
Thanks to Isamu Sanada for being ONE with my book and charring great photos at Applele.com I do hope that we meet ONE day! And that Apple contact you soon…
Read More- 25 juni 2006
How often do you see people selling umbrellas when it rains?
No often enough. Why not base a business idea to coincide with the weather or sell something at the very wrong time and leverage the entertainment value into unexpected consumption. IKEA often times its...
Read More- 24 juni 2006
Are blogs bring out the cavemen in us?
Some critics says that blogs bring out the cavemen in us. I say that if this is the case, then the caves are now interconnected with countless fires where individuality can flourish. Where is...
Read More- 21 juni 2006
How sending summer post cards can build a new brand
ONE can also be a system to build something together where the definitions of who does what are fluid in nature. An example is X Island, “the holiday Island”. When I was on X...
Read More- 19 juni 2006
Why you love Italy and what they write about ONE
Italy is one of the world’s best-loved tourist destinations. The richness of the culture, both that which it has created itself and that which it has brought back as the spoils of imperial conquest,...
Read More- 17 juni 2006
2000 emails and seminars with The Royal Swedish King
Sorry for not being updating this blog for a while. I love blogging but sense the ONE book have been coming out – I haven’t had the time. Did get a 1000 mail and...
Read More- 6 juni 2006
Follow Banksy and make the consumer revolution to art
An artist called Banksy has repeatedly succeeded in smuggling in and hanging his own art at museums such as the Louvre in Paris, London’s Tate Gallery, and New York’s Museum of Modern Art. See...
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