Top five brands in the world that are “brand players”
When brands only are hunting for money and not having REAL feelings for the consumers that’s why I call them “Brand Players.” Flirting with every one, instead of building long lasting relations, that’s what...
Read MoreZazzle into ONE new business
When I was searching for the word debrief on Google, I found an online dictionary with a good hit. It was not the greatest dictionary I seen, but it had a cool service. In...
Read MoreFrom bonding to debriefing branding
Most branding gurus are recommending that you should bond your brands to get close to your consumers. It is nothing wrong with that, but if everyone does the same it won’t work. Gurus also...
Read MoreMadonna DNA on here next CD? And your DNA on a blog?
After the writing about what I call Madonna Management, I can’t stop thinking of what Madonna is going to do next. ONE think that I guess she will be the first to do is...
Read MoreWould Dr Phil be good for Dell’s customer service department?
The American TV relationship and life strategy expert Dr Phil could make miracle work for Dell’s customer service department. Today they respond on their massive critic on blogs with they’re on blog: Dellone2one. But...
Read MoreMadonna Management
Madonna is amazing for staying at top for generations. She does so be focusing on the consumers of here music (ore should we say culture around here). Here was to pick the right people...
Read MoreMoon Wine – A new brand, made in the moon
If you are going to start to produce a new wine today, you have to compete with Italian and Spanish wine etc. This will make it hard to do something new, for the consumers...
Read MoreCongratulations Italy – free pasta to the whole world
Not since Paolo Rossi played for Italy in the 1982 World Cup have I seen Italy play this wheel. Rossi was an artist that made me love Italy for its football and pasta culture....
Read MoreAre blog´s today’s version of Coliseum? That makes you the Gladiator!
Did watch the modern but classical movie Gladiator (2000), with an amazing performance of Russell Crowe. What really got me thinking what to compete today’s technology and blogs. In the movie the emperor they...
Read MoreIf you are outside the box, you care more about the inside of the box
When cultural groups with a strong tradition of networking move to a foreign country, they tend to put more faith in each other than, for example, in an insurance company. The insurance company reflects...
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