Michele Miller questions makes you walk
Most speaker talk and some walk the talk. But Michele Miller asks the right question. She makes the audience do the walk with their costumers. Read here questions in this Inc.com article.
Read MoreGet close and see more trends
On Trendwatching.com you can see more by close watching consumer global. Check it out.
Read MoreThe Tonya Harding success factor for figure skating and business
I find it very interesting why figure skating is so big now. It is on most of the channels on television and it seams like it was nowhere before. A friend of my daughter...
Read MoreA new brand that would make IKEA grow outside IKEA stores
The Swedish brand IKEA is in my opinion a bigger brand than the country Sweden. When I travel around in the world more people know about IKEA than about Sweden. Sometimes it is more...
Read MoreHeaven doesn’t have pressreleses, but hell does
Wal-mart doesn’t want to go to hell with there brand. So they recruitis blogger to help them. An Not-smart idea, read more at Jack Yan´s blog.
Read MoreOld Management vs. New Management
ONE of the big problems with old Management is that it is done at the top of companies. Old MBA and old school titles are grounded on a market that today looks more like...
Read MoreMaster Card is working with the ONE master: The Consumers!
Consumers are starting to do advertisements for big brands like Master Card (I did get this tips from Manoj). That’s great news for Master Card, maybe they could do an ONE card to? Then...
Read MoreMake love & build bottom line
Today I did hole a lecture for the local marketing organization, MiF (in Swedish). It was hold in Värnamo, a nice and green part of Sweden. Nice feedback and nice people.Before the lecture at...
Read MoreSeth Godin is turning up the Heath
His always into something new and fun Mr Seth Godin, this time he works with Heath Row. Check it out and see for your self what you think of it: Squidoo.
Read MoreTwo pages about ONE in Brand Strategy
In the latest issue of Brand Strategy there is ONE great Cover Story: “The view from the top” by the legend David Aaker with input from gurus as Seth Godin. They talk strongly about...
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