• 25 november 2005

Not for kids

This show is not for kids, more for wild animals. You most check out this film clip. Probably the show is not maybe for your kids.

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  • 24 november 2005

Why some say no to ONE

Many CEOs say “ONE sounds great, but we have so much work to do just trying to live up to our promises to the consumer that we can’t afford to think about the future...

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  • 21 november 2005

Fortune Magazine on Hollywood vs. Bollywood

Read Y.A. Pitalwalla article Hollywood vs. Bollywood in Fortune Magazine. The reporter has a great feeling for combing numbers with the fact that Bollywood is developing fast. Personally I think it will explode when...

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  • 19 november 2005

How you can start ONE newspaper today!

A local newspaper should be as a mirror where consumers can see themselves. That is the reason why I like the name of the newspaper Mumbai Mirror. But where is your ONE local mirror...

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  • 18 november 2005

Is design next step for China?

Business Week (Asia edition) have “China design” as cover story.Sony had problem to connect to young Chinese so they went out on the streets of China to get ONE with the consumers they wanted...

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  • 17 november 2005

DO OR DIE

Last evening at an Indian version of Oscars Award I talked with a gentleman from the army. On his business card they had their manifesto “DO OR DIE.” That is a bit stronger than...

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  • 16 november 2005

Peter Drucker x 95

Some thinkers will always be a part of eternity; Peter Drucker is one of them.Sadly after 95 years he left this place on earth but others will procede his lifetime work. At his last...

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  • 15 november 2005

Bollybranding – Makes consumers dance

In India the culture is stronger than any Brand book in the world. That is the reason for why Worldwide CEO of Lowe, Tony Wright talked about the colonial corporate and that its time...

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  • 14 november 2005

When branding looks and feels great

A branding magazine that looks as good as it feels. Take a look at their new site Contagious Magazine and check out the latest news on branding to get inspired as I do. One...

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  • 11 november 2005

ONE lecture at The Advertising Agencies Association of India (AAAI). It was hold yesterday in Mumbai, download it for Free!

India is an incredible land full of incredible people. I had the opportunity to see most of them in the audience of AAAI yesterday. The audience consisted of 550 Indians. They were enormous enthusiastic...

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