I did hold a lecture today in Oslo, at the Store Annonsørdagen, for the ANFO Advertising organization. The topic for the day was change. My topic for my lecture was “Power to the people.” Short version of the lecture: Adopt and change (fast). Making consumer power work for your brand. How smart marketers benefit from the energy of the consumer.
There were a lot of good speakers, one from Google. He had a lot of good points but I can’t understand why Google needs to sell their message? We are buying it anyway. Speaker Mirage Islam, Contributing editor, Contagious Magazine. Did show cool cases ups.com/widget, and a lot of good points to the picture of what’s happening online.
Christophe Cauvy, Regional Digital Director, EMEA McCann Worldgroup gave us an advertising perspective on consumer focusing. Good cases and an intellectual view on where communication can be develop into.
The common theme of ‘Change’ running throughout the day was further supported by the speakers and their somewhat cool and innovative approach to delivering the ‘Digital’ message.
The event itself was well organised and brought together some of the best talent in the Marketing and Advertising Industry…so well done to ANFO!
Thought for the day: Technology allows us to push the boundaries..the challenge is how to embrace it and let your creative juices flow, never forgetting you are dealing with a very discerning and intelligent consumer!
Mirage Islam
Thanks Mirage, good point. The day was really excellent, maybe it should been some consumers onstage? To say how they would like the future to become?