Often I am asked: “is it hard to write a book?” My answer is always the same: “It’s like running a marathon, you only have to take the first step and start running.” Now that I’m updating 70.000 words in my “ONE” book, I realize that I ran an extremely long marathon. Normally a business […]

1. How technology can solve overconsumption and save the planet 2. Many of the old organizations will die soon (if they haven’t died already) 3.  Genetic differences are the drivers of innovation and evolution 4. Who actually owns the brand – the customers or the company? 5. Old ways, won’t open new doors in new

Who actually owns the brand – the customers or the company? Quote from my ONE book

Marketers must adapt or die in the pursuit of finding new ways to reach and engage audiences at scale. David Armano, Global Strategy Director, Edelman Digital

Old ways, won’t open new doors in new ways. Ken Hughes. Quote with permission from speech at Marknadscheferna: Live, 15 May 2019 Stockholm, Sweden.

Genetic differences are the drivers of innovation and evolution.

We are totally overconsumimg earths resources, its not a sustainable situation for our ecosystem. A change is needed fast, yet our economic system is constantly in conflict of interest (the world revolves around money). Climate breakdown is coming. TheGuardian.com We DON’T need to rewire ourselves to fix it These are not a new situations, yet

Today we think too much about technology. We should live it instead!

Thank you Stefan for an amazing workshop on the importance of knowing how to attack, and or defend with Sharkonomics. Extremely relevant these days when all companies needs to transform to adopt to new consumer behaviour. Hanna Riberdahl, CEO, The Association of Swedish Advertisers