1. Alpha female vs Brand positioning 2. Teaching top managers humility – by putting them in shark cages 3. 600 car dealers in standing ovation 4. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 5. iCEO: How managers can be replaced by software 6. The benefit of living on the […]

My new wonderful friend Maxette Olsson is star in Ikea’s commercial. She got a strong personality that spices up Ikea.

I am happy to be amongst the great speakers at Athenas and believe that they have the right experience to bring Sharkonomics to new clients and larger audiences.

The benefit of living on the entrepreneurial roller coaster is that you are living in the moment.Therése Gedda, quote from Linkedin article The startup life – how 3 unexpected lessons influence you.

An interesting article in HBR offers a disruptive thinking for managers, by replacing them with an software.Computers are today more creative than we can imagine, what I find specially interesting in this article is what would happen if management is done without any emotions.Why? iCEO can make decision without being to emotional about it, a

Many brands specifically want to address women with their products and services. They could be more successful if they focused on the trend setting women in the given market segment where they want to position themselves. And this needs to be done with a deep understanding of the values and needs of that particular target

Teaching top managers humility – by putting them in shark cages.Article in Veckans Affärer / Weekly Business Magazine by Karl-Johan Byttner.

Watch this music video about blogger by Lily Allen. Credit to Michelle Higgins article: Five Minutes With: Lily Allen, Flare.com.