Outsourcing weakness

Surrounding each market leader is an ecosystem of suppliers working in a B2B (business-to-business) relationship. Some have developed a strong defence around its market share without actually having to expend its own resources. Sharks outsource their weaknesses to other fish in order to keep them clean and protected from disease. These fish help the sharks

Outsourcing weakness LÀs mer »

Why Microsoft was forced to improve its defense skills

At the beginning of Microsoft’s successful hunting era, the company recruited super talented personnel, which made it easy for Microsoft to become an apex predator on the market. Eventually the tide changed and today Microsoft is swimming upstream against heavy resistance with its solutions and brand. Why? We live in a transparent market in a

Why Microsoft was forced to improve its defense skills LÀs mer »