Swedish marketing mind tells brands to adopt ‘Sharkonomics.Article by Madeleine Ross in B&T

After Fox Business headline: After Breakup, Kraft, Mondelez Embark on Separate Paths. My Sharkonomics opinion on that move: Big corporations often practice cannibalism by competing with themselves. These types of solutions might work work fine on a white board but often not in the nature of real business life. The short time consequences can be

1. Why Barack Obama will not be re-elected as president and how he could 2. Interviewing Weta Digital crew member Victor Huang 3. Theatre vs. Organic food: Flowers from my Mother’s Garden 4. Creating superhuman brands at Tendensdagen 5. Marketing Week ranks Sharkonomics as one of 2012 marketing buzzwords 6. Video: Stefan Engeseth lecturing Sharkonomics

A damned good book, Sharkonomics.Guy Clapperton, Author and social media expert

Video: Stefan Engeseth lecturing Sharkonomics at Gulltaggen2012.

The requests in the U.S. on Sharkonomics bites all records. We have therefore restricted the tour to 10 cities around the United States. Today is New York, Chicago, Washington DC, Silicon Valley, Los Angeles, Minnesota, Arizona, San Diego, Atlanta, Colorado, Philadelphia booked. The question is where the tour bus will stop next in the world?

Check out this video with Scott Bedbury Founder and CEO at Brandstream. He is keynote speaker at Tendensdagen and will lecture in the topic: Creating a Superhuman Brand – Unleashing human potential and meaningful brand storytelling in the New Brand World. Another speaker I would recommend to check out is: Susan Fournier, Associate Professor of

What can businesses learn from Sharks?Simon Young, Principal, Global Relations, syENGAGE Ltd (Read the above blogpost to catch the takeaways from a Sharkonomics Down Under lecture).

Weta Digital is the world’s leading visual effects company behind many blockbuster movies such as The Lord of the Rings trilogy and King Kong, based in Wellington, New Zealand. Right now they are working on their next movie The Hobbit – but even if I dress up like a hobbit I could not get into