ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

Briansolis.com: Lectures on relevance of social media

This week Brain Solis held two lectures in Stockholm. First I attended an online lecture at Disruptivemedia.se and later the same day I saw him live at a lecture arranged by Wenderfalck. I think too many “experts” are talking about social media as an intellectual playground, not as an opportunity to build meaningful relations. Brian […]

Read More →

Fool.com: Revolution: Interview with Tom Gardner

Make a note, Tom Gardner is no fool. He is an unorthodox thinker that doesn’t fit into the grey box of the finance world. He is extremely open minded, has a witty personality along with a humble attitude. Tom Gardners community Fool.com attracts 5 million visitors per month! In other words, he influences the stock […]

Read More →

Stockholmmediaweek.com: Media update men as target group

Today was the first day of Stockholm media week. This seminar have probably  the best audience (really good mix of people) in Sweden. Speaker Maurizio Vitale has been working with MTV and is now working for Discovery Channel. He did point out that the modern men has changed their values. It is time to update […]

Read More →

Gulltaggen.com: An revolution of changes is coming

Last day of Gulltaggen was full of world class speakers. Something to think about is that many of this big thinkers did say the same thing: An revolution of changes is coming. Our business life is standing in front of an shift in the same way as the industrial revolution. Chris Anderson did point out […]

Read More →

Gulltaggen.com: Back to basic even for Microsoft

The first day of Gulltaggen in Norway was really nice. My hero of the day was Matias from Farfar. He is a big name in Sweden but internationally he is the Elvis of the new media world. Here is a good one-liner from the “king:” Being humble is not a good way of driving change. […]

Read More →

Advertisers admit that consumers rule

This week was the full day seminar “Stora Annonsördagen” proceed by the Association of Swedish Advertisers. This year there was no air guitar playing onstage, but a lot of “lets invite the consumers to play in the adverting band.” I am have been working with ONE (becoming one with the consumers) my hole life and […]

Read More →

Will The Pirate Bay produce movies?

Once up on a time Hollywood was the place where magic blockbusters movies was made. But after a to long inbreeding period, they no longer are the number 1 movie makers. Then came The Lord of the Rings, a movie so good that it chocked the world. It was authentic fiction in a way the […]

Read More →

Chief Oren Lyons speech make sense

Did listen to Chief Oren Lyons speech today, it was arrange by his Swedish runner Stuart Pledger (se photo of us three). Oron is by fare one of the most influential persons on earth in the field of sustainability mindset. He make sense and hold speech for Davos and United Nations etc today we were […]

Read More →