ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Where did the Gphone go?

Smart companies do understand to tap in changes and not into their own footsteps. That’s what Google is doing so well. They are open for adapting into the future. Instead of developing mobile phones that would cost them more money than they can afford (competition is strong). They open their brand for the open source […]

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Will Google introduce Googlephone today?

To be ore not to be in consumers mobile is what Google and others are fighting for right now. Google will announce their mobile strategy plans this evening. The speculation is spreading fast and is powered by headlines. Recommend reading Amol Sharma good article ”Can Google-Powered Phones. Connect With Carriers?” in The Wall Street Journal. […]

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One in buildings

A recent example of this trend is LifeAt. Launched in March 2007, LifeAt offers property managers a turnkey solution for launching a nethood for their building. So far, over 335 buildings have joined. Springwise.com …your neighbors are helping to provide content and to keep it current so… the more you use it, the better it […]

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Swedish Shitvertising for Life Earth

Did blogg about an idea concept I called Shitvertising. The concept is now coming out of cows. Don’t watch this video if you are sensitive! This commercial is for Life Earth and are done by the director Johan Renck (he have been working with Madonna & H&M – don’t think she is in this commercial).

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How I changed YouTube!

It is interesting to be a consumer and give input to companies and see how they react. I did write an email with suggestion to YouTube.com: Date: Monday 3 sep 2007 To: @ youtube.com Subject: idea and suggestion Dear YouTube, I think your doing a great work. I cannot find a solution how to not […]

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A Jesus statue build with Lego

In Sweden is a church in Västerås taping into the consumer engagement wave. They are going to build a Jesus in Lego parts. It will need at least 20.000 white Lego parts to build it. Their priest Per Wilder (per.wilder@svenskakyrkan.se) are looking for people how have white Lego parts and wants to help build the […]

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Kanye West DNA for business

Do you remember the artist 50 cent? Well he was at the top but did go into a battle with Kanye West. Watch how Kanye West made the rest on MTV to look like history channel. When was the last time a brand make a move like that? Other artist that knows how to update […]

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Meeting Mr Dev Anand

Mr Dev Anand is one of the biggest Bollywood stars in history. Did meet him 8/10-2007 in Stockholm at the Sweden India Film Association. His passion for film is like fire and fuel to get the fire burning is stories. I wont say his age but he is born in 1923, and still burning. Did […]

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Levi’s World instead of Second Life?

Are you fed-up of Facebook, sick of Second Life? If so, then you may be interested to know that Levi’s are claiming to have ‘disrupted the convention’ of such social networking sites with the launch of the first ever (they reckon?) branded virtual world. Contagiousmagazine.com Its been called Levi’s World, but I search for it […]

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From Google Downtown to Google credit card

To combine “Google Downtown” with a Google credit card they could change both the online and offline world and at the same time make history. Old credit cards don’t have any technology that can compete with the solution. Today’s credit cards are not much more than modern version of money. Google credit card will make […]

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