I find it very interesting why figure skating is so big now. It is on most of the channels on television and it seams like it was nowhere before. A friend of my daughter always looked at figure skating this OS 2006. She practiced for hours tying to do the jumps and turns for weeks […]

The Swedish brand IKEA is in my opinion a bigger brand than the country Sweden. When I travel around in the world more people know about IKEA than about Sweden. Sometimes it is more easy to say “you now Sweden the land where IKEA is from?” Then to explain where Sweden is. Today IKEA are

Wal-mart doesn’t want to go to hell with there brand. So they recruitis blogger to help them. An Not-smart idea, read more at Jack Yan´s blog.

ONE of the big problems with old Management is that it is done at the top of companies. Old MBA and old school titles are grounded on a market that today looks more like a museum than the reality of what a today’s market offers in opportunities. Old ore new management has nothing to do

Consumers are starting to do advertisements for big brands like Master Card (I did get this tips from Manoj). That’s great news for Master Card, maybe they could do an ONE card to? Then the consumers could make their business grow as ONE.How is the Master of your business?

Today I did hole a lecture for the local marketing organization, MiF (in Swedish). It was hold in Värnamo, a nice and green part of Sweden. Nice feedback and nice people.Before the lecture at breakfast I sat down in the nice design hotel Park Inn Värnamo, witch was build in the 1950. The hotel is

His always into something new and fun Mr Seth Godin, this time he works with Heath Row. Check it out and see for your self what you think of it: Squidoo.

In the latest issue of Brand Strategy there is ONE great Cover Story: “The view from the top” by the legend David Aaker with input from gurus as Seth Godin. They talk strongly about the importance of consumer input for brands. I also contributed to this prominent magazine with ONE article “Tap into culture and

and lauder on the net. Consumers rate on companies and politics etc at sites as ResponsePlanet. The ratings will make consumers voice even more global than maybe the politicians.Who will you vote for?