One-to-one creates distance in the form of “us and them”, separated by a mental wall. You can see development from mass communication (figure 1) where the same message is broadcast to everyone. The next step takes us closer to the individual’s needs (one-to-one) where every relationship is more unique (figure 2). The next mental step […]

See and listen to a party in North Korea that was both beautiful and scary at the same time.

Two businesses that have succeeded in creating good local distribution are insurance and cable TV. They have managed to sell their services directly to employers and landlords. A slight rent increase pays for the extra channels. Why couldn’t the same sort of increase pay for stocking the laundry room with detergent? So why not offer

Big companies like FedEx spend millions to get new customers, but when they get them, often the fun stops. Unfortunately this multi billion company didn’t appreciate Jose Avila’s discovery. He used FedEx so frequently that he had about 300 of their boxes lying around. He put two and two together: I have boxes and need

In the advertising industry consumers start to change things around. They are now by them self-creating the best advertising. In Adrants you can read “Advertising highjacked by consumers.” Even Ad Age reports on the revolution. How would you like to take part in the revolution?

There is a demand for a new player on the computer market. Today’s big computer brands are having big groups of unsatisfied consumers. Who will take the open source position and deliver costumer satisfaction? The new brands DNA most be ONE with there consumers. Demand will provide costumers with a new player, who will it

Yesterday there was a relief concert “DeSofo Hurricane” in Stockholm. World-class soul singers like Stephen Simmonds did give us the power of soul. The audience was collecting money for needed in New Orleans. The initiator Dee Johnson showed that people could help people; by making the right things happen.

Consumers are complaining about the battery on Apple’s new iPod Nano. The cost of bad publicity can be astronomical when it makes headlines in Business Week and BBC. Here is ONE simple idea how Apple can change bad headlines to good – by dancing! Professor, Lawrence Rome at Pennsylvania University has developed a backpack that

Today the consuming media is changing faster than it is developing. Consumers of media are now more than ever influenced by the development of the evolution of journalism. The saying “what you see – is what you get” have for a long time been a selling point for companies, but today this saying is also