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Loyalty = Addiction.

I have the honor to lecture Sharkonomics at JCI Sweden’s National Convention 2015.Junior Chamber International purpose is to ”empower young people to create positive change” that is my purpose at my Sharkonomics lecture. 100 years of positive change, networking, international exchanges and friendship. It al started in USA in the 1915 started what today is known […]

We trebled our turnover after a lecture on Sharkonomics. CEO, Juhani Heikkilä, Sveab

Sharkonomics recommended reading by The Marketing Academy.Themarketingacademy.org

1. @jackyan: Think Ikea’s foray into fashion was a novel idea? #ikeafashion 2. Will challengers as Tesla, Google and Apple feed on the Volkswagen scandal? 3. How to ambush an unsuspecting market leader with #Sharkonomics 4. An idea that can increse US tourism with 30-50% 5. 600 car dealers in standing ovation 6. AppleCurrency with […]

Think Ikea’s foray into fashion was a novel idea? Jack Yan, Publisher, Lucire

 Consumer loyalty is the best airbag a brand can get.

Market leaders who hire me to attack their business always feel self-confident and prepared for my attack. But after five minutes they panic. Why? They think I should attack them in places where they have good defence, but sharks attack where the chances of an easy meal is best served – where the defence is […]

The Volkswagen scandal is an sad story. But its also in does time big changes take action. If Tesla, Google or Apple had a Sharkonomics attack strategy they would move from the shadow to the surface as powerful with their car brands as Apple did with the iPhone (in other words now is the time […]

Will not give the idea away here but will share the idea with the President. An idea that can increse US tourism with 30-50%.