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Regarding to marine experts are the Great white shark soon swimming to Sweden (that will make business in Sweden swim faster). It is time to scout for white fins on the water in Sweden.DI.se Got a Tweet from #Kunal_Kemist saying that DI has missed the biggest shark in Sweden Sharkonomics (thanks).

”Stefan Engeseth provided two weekends of dynamic lectures, brainstorming, and inspiration to our diverse group of MBA students in Prague as Guest Professor in Marketing Management. Beyond the classroom, Stefan was able to develop multiple connections and strategic partnerships in just a matter of days which he then incorporated into his second weekend at the […]

Marketing Directors have much to learn from the behavior of sharks.The Market Library by  The Marketing Director / Marknadscheferna (Google translation)

Watch this video: The funniest table tennis match in HISTORY.I love playing table tennis (not at this level but still fun). Thanks to Christer at Holistic for sending me this fun link and for our next fun match.

Most politicians today only say things that voters like to hear. Based on massive research on what is popular and demanded from the voters. Because of this fact I think we soon can have a computer as politician, perhaps as an avatar (face). Then that computer can say exactly what the voters like to vote […]

Sharks are masters in trail and error (move or die you tend to want to move). Did test to workshops in a combination between Sharkonomics and ONE (consumer power) it worked really great. Think it work so well because of it make sense: Sharkonomics makes corporations want to move and ONE makes them use consumer […]

I am in Prague and are Guest Professor in Marketing Management at University of New York in Prague.The students are hungry like sharks and they swim well with their creativity. Its a really nice University with an open mind for creativity and Sharkonomics. Prague is like a painting that becomes more beautiful every time I […]

It’s again amazing to see the ONE concept grow from a humble book into a movement of smart solutions around the world. This time it’s Reebok that taps into ONE. Since a lot of the elite sport has grown far away from what normal sports can identify with (steroids, blood replacement, surgery, etc). It is […]

Back in 2006 when I was releasing my ONE book I could not believe how fast ONE would spread. It may not be the most sold book in history but ONE as a concept is today an big part of our society, business and life.ONE is changing business, products and even whole companies. Consumers are […]

By giving people the power to share, we’re making the world more transparent.Quote from ONE hero Mark Zuckerberg