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A small juice producing brand in Sweden named Froosh is changing the rules of how to package products. Their message on the bottle’s is really outstanding: Live longer than your friends, better than Botox, Look good naked. Their creativity and culture makes them stand out from the normal anonymous message. Their juices is is tasting really […]

The Swedish author Harald Moe is releasing his book Party Marketing on the 29th of may. The idea is simply to make life much more fun for marketers by turning work into a party: Everyone has been to a party. Creating a sucessful party and marketing successfully a business is the same thing, and is […]

If Apple would start a bank it would happen over one night Jerry Seinfeld spinned the Globe around Will Microsoft purchase Skype by using AngelList? Olympic Games in marketing Adweek.com: Saab will launch an ad agency The Google city is born (video) Greenwashing a shortcut to talent Video: Korean pop with United Cube are dancing […]

Stefan Engeseth offers a completely original point of view — rooted in centuries of natural history — to address an age-old problem. It is sure to challenge and illuminate how you think about competing in the marketplace.Kevin Lane Keller, Professor of Marketing, Tuck School of Business at Dartmouth Praise for the Sharkonomics book.

This is an Shark Defense training film (1964). Credit: The US Army. It shows mankind’s fear of a potential shark attack is enormous therefore it made sense to develop a defence part in my book Sharkonomics. Both in nature and business prey and predator share the same water. Eventually all market leaders will be attacked […]

Writing a book is like creating music: you really don’t know how it’s received until it’s played onstage. I am very pleased with the response from the first part of the tour for my new book, Sharkonomics. It started in Denmark with a lecture at The Danish Marketing Association fantastic discussions with the leading marketing professionals […]

Moving 24/7 works well for sharks and will work well for corporations that want to move with the times and not miss opportunities. Speed and constantly being in an innovative stage of changing and adapting is what enabled companies such as Google, Cisco and Groupon to grow into global predators. Above from the Sharkonomics book.

Last week at Gulltaggen I had the honor to listen to Sir Tim Berners-Lee who is the inventor of the World Wide Web. By far it was the best lecture at Gulltaggen (perhaps for ever). His humble statement in the opening of the lecture was superb: I stumbled on an problem, in which the World […]

Learning is never too late, but learning too slow is always too late. Above from the Sharkonomics book.

Best speaker yet at Gulltaggen 2012 is Marco Tempest: Techno-illusionist. His presentation material was at another level than normal business power points. Maybe because he is an awesome magician and an entertainer in world class. Normally magic is based on secrets, but Marco’s magic is based on Open Source Magic and he is spreading the magic of […]