“The purpose of publishing this concept video is first and foremost to spark a discussion around the digital reading experience in general, and digital reading platforms in particular.” Bonnier.com (more information and contact information).
Personally I think history is overrated, innovation should be free from history (but then it would be harder to sell it in present times). Showing your innovation steps as Bonnier does speed up evolution.
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I think this is the only way the magazines as we know them today can possibly survive. I really like this concept. This looks like a cross between an iPhone and a Kindle. I really think this device will sell itself. I don’t know the device will be limited to magazines or if you can use it to read books as well. Could the device also be used to surf the web? Maybe apps would be available for it like the iPhone. A very interesting video. Lots of points to ponder.
Thanks for input. Yes it is really good future for magazines if they innovate like Bonnier does.