ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Join Al Gores support of Barack Obama

Got an email today from Al Gore, with the subject: My endorsement. I thought it was for my next book, but it was for a much more important message. I hope it’s all right to put the email/newsletter on my blog (to spread the support). Dear Stefan, A few hours from now I will step […]

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Loleini Unga: New YouTube star

Talent is wonderful, maybe most before it gets professional. Loleini Unga is singing on YouTube.com, she is now on the front page. The video is more than extreme amateur made. She are sitting in a bed (sex appeal?), she looks extreme board, she are singing and chewing-gum at the same time. Also playing on a […]

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John Dahlbäck: A humble success DJ

Did meet the talented success DJ John Dahlbäck. He is on of does Swedes that are living as a rock star (outside Sweden). Disco pay good money for popular DJs and Johan is really good. He is in that level that old music becomes total new in his mixing. Its no problem paying good money […]

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Twingly.com: Are today launching spam free blog search engine

Today the Twingly team launched our international, spam free blog search engine on www.twingly.com. Nearly 3500 beta testers have helped us reaching this point. I like the attitude when Twingle.com invite 3499 persons and me more to: Share your experience, give your suggestions and invite us to follow their development. How many companies does that […]

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EM 2008: Would you hire Zlatan Ibrahimović?

Normally does Greece food taste really good in Sweden, but I would not recommend does restaurants today (especially not if you look like Zlatan). The chiefs at restaurants are not so inspired today because of the loss over the Swedes football team, yesterday. The reason they lost was one player Zlatan Ibrahimović, he is a […]

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Lego + IKEA = millions of new stores

IKEA got 231 stores in 24 countries. So fare so god, but why not expand with millions of stores al over the world? Fans as Flatpackohio.com invite politicians and even the fonder of IKEA Ingvar Kamprad to get them to open local IKEA stores. Some times they are successful, but it takes to long time. […]

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Top 10 posts – updated 4 June 2008

Read the Top 10 most popular posts for the moment. Bloggers have link to this post so got thousands of visitors and become new nr 1: Hackers call to action for Hong Kong Light Show. We also got new post on the list about Italian football, GTA 4, eBay.com and Amnesty-Beijing.

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Marlboro Deception: Smart anti-Advertising

How do you marketing Marlboro in a time when it’s not legal? You don’t. You call it something else. A Swedish advertising dream team lead by Fredrik Forsling shows elegant how this can work the opposite purpose for anti-smoke organization A Non Smoking Generation. They did a perfume that stinks really bad, promoted in a […]

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YOU DJ: Idea for new TV/radio station

Why not is the DJ instead of a passive listener? MTV ore other media channels can make this idea work. The idea is to send two channels at the same time. They should be timed so the listener can become the DJ of the show. It’s an easy way to from zapping to mixing. It […]

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Only great minds can read this

fi yuo cna raed tihs, yuo hvae a sgtrane mnid too Cna yuo raed tihs? Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the […]

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