ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

Top 10 most popular posts – Updated: 30 October 2018

1. Time for 100 million Ikea family members to travel home to SVEA 2. Lucire.com: The fall of the influencer 3. 260.000 book lovers at the Frankfurter Book Fair 4. Video interview from CEBIT! 5. Opening Keynote at CEBIT and book launch of Sharkonomics’ German edition 6. Can AI save the planet from humans? 7. […]

Read More →

Time for 100 million Ikea family members to travel home to SVEA

When Älmhult changes its name to Kamprad. The town of Älmhult had not been the same without its Ikea. To name a small street or avenue after Ingvar Kamprad (the founder of Ikea) is worth little more than a used Billy shelf when it comes to honouring such a big legend. That’s why we think […]

Read More →

A trendspotting lecture on CustomerÂŽs Insight & Futures

Next week I will hold a trendspotting lecture on Customer`s Insight & Futures. There will be  two full-featured programs with speakers from C More, HSB, Avanza, ICA, DHL etc. There are still some tickets left for fast movers at Insightevents: Future Customer Service & Contact Center 23-24 October.

Read More →

Lucire.com: The fall of the influencer

The fall of the influencer. Lucire.com Thanks Jack Yan and Portia Gascoigne this is the best post I ever read on Lucire and by fare the most spot on, regarding the social media evolution. Love the point and the term ‘fake news’vs “fake lives”.  

Read More →

260.000 book lovers at the Frankfurter Book Fair

Walking with 260.000 book lovers at the Frankfurter Book Fair. Really great to meet people how have the passion for books. My German Sharkonomics Dream Team Gregory, Claudia and Nadine (missing from picture) from Midas Verlag AG at the Frankfurter Book Fair.

Read More →

Social media autobahn to increased sales or not?

I have the honor to hold full day lectures/workshops for leaders in purpose to deliver understanding in how improve profitability and customer satisfaction. Selldorado is one of the absolutely best networks that arrange seminars in Sweden! Social media autobahn to increased sales or not? Selldorado (Google translation, in Swedish). Video is in Swedish.  

Read More →

Check out Tendensdagen 11 October

October 11th in Stockholm is great speakers as Gunilla von Platen, Lina GebĂ€ck, Linn Frisinger, Arvid Axland, Jesper Ek and moderato Francesca O’Brien Apelgren on stage. Check out and find your tickets on Tendensdagen: One of Scandinavia’s most eminent marketing conferences (still tickets to buy).

Read More →