ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Radio New Zealand: Why we buy into invisible threats (Sharkonomics)

Excellent radio interview by Sonia Sly in New Zeeland, about fear and Sharkonomics. Andy Watson, Jeff Sluka, Josh Neilson, Paul Curwen and Stefan Engeseth talk to Sonia Sly about courting fear, an industry that capitalises on our love of being scared stiff, and why we buy into invisible threats.Radio New Zealand (listen online). Thanks to […]

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Loyal is so last year

Loyal is so last year.Dr Nicola J. Millard, Customer Experience Futurologist, BT Global Services. Quote from speech at Guldnyckeln.

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Will Iron Maiden sing to the Sharkonomics hit?

Last week the legendary and successful entrepreneur Bruce Dickinson lead singer in Iron Maiden held a lecture at Bestseller. One of his main points was that business should always change and develop and nog get stuck  – to always move on like a shark.Since Bruce have survived in the music industry waters I guess he […]

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Outsourcing weakness

Surrounding each market leader is an ecosystem of suppliers working in a B2B (business-to-business) relationship. Some have developed a strong defence around its market share without actually having to expend its own resources. Sharks outsource their weaknesses to other fish in order to keep them clean and protected from disease. These fish help the sharks […]

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What car will hard core Saab fans buy in the future?

Steven Wade is the no 1, hard core Saab fan in the world. Therefor its interesting to see what car he will buy now when Saab is not available. Read his post: Saab owners changing brands?I believe many Saab fans will increase there passion for the brand (but only in historically level). The fan community […]

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Love Boat commercial video feeds anti Shitvertising

4.000 passengers sharing five toilets in a panic situation, is not an fun situation its a misery. Right now on the Carnival Triumph boat are 4.000 passengers communicating with friends by social media and media (CNN, ABC, DN etc). This opportunity did not the passengers on Titanic had – also they did not had the […]

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