Green money is big money

Yesterday I was at a seminar focusing on sustainability opportunities for business. Technical they where really good but the commercial dimension was not there in most companies. I did miss the focus on marketing and to selling the solutions. In my ONE book does Jeffrey point out it really good:

”We don’t do things to be good. Green is green [the color of the US dollar].”Jeffrey Immelt, CEO, General Electric

Good is good, but why should it be bad to make money on good solutions? Then they can make more good solutions.