SodaStream creates colorful sustainability with Karim Rashid

Karim Rashid is one of our times most talented designers. He is channeling his talent through many different fields, this time he is setting his mark on SodaStream – so consumers can carbonate water trough his magic and fun design.

Soda Stream is one of the world biggest brands in home carbonation system.
Video from the product release/collaboration event.

Here is some more sustainability facts that builds the demand for an alternative to buy water bottles:

• The average consumer consumes 600 cans or bottles of beverages and sparkling water each year.
• In 2008 worldwide consumers wasted over 2.7 million tons of plastic used for manufacturing water bottles.

Source: SodaStream.com.