- 17 december 2012
Bite me: New Sharkonomics Press clip from NZ Marketing Magazine
Bite me: Stefan Engeseth’s new book links the behaviour of sharks with the behaviour of successful companies. Simon Young went for a dip.NZ Marketing Magazine (download 2 pages in pdf). Thanks to hero Jack...
Read More- 13 december 2012
Sharp Sharkonomics review by US blogger Michael Muth
Read this sharp Sharkonomics review from the US tour in Chicago. …nature works @ a higher level than strategy. The problem with reading books & implementing what you read is that they require deep...
Read More- 6 december 2012
Top 10 most popular posts – Updated: 6 December 2012
1. Tablet War Week: Will look small if Facebook jumps in the water 2. 6 Ways Apple Becomes Prey for Sharks 3. The Sharkonomics tour whetted American appetites 4. Alexander Osterwalder and Sharkonomics at...
Read More- 3 december 2012
A meeting with the legend Philip Kotler in Chicago
The man, the myth, the legend Philip Kotler met our Stefan in Chicago at The Kellogg School of Management. Few people have meant as much to marketing knowledge as Professor Philip Kotler. To meet...
Read More- 27 november 2012
The Sharkonomics tour whetted American appetites
A four-week Sharkonomics book tour whetted American appetites. The tour bus run across the United States with the principal organizer The Swedish-American Chambers of Commerce at the wheel. Despite storms and presidential elections businesses...
Read More- 26 november 2012
Jim Collins in Sharkonomics
Few authors have demonstrated more impressive research than Jim Collins has in his book How the Mighty Fall. It is an honor to have the permission to reprint Mr Collins model The Five Stages...
Read More- 23 november 2012
Listen to Sharkonomics interview on The Jordana Green Show at CBS Radio
Listen to this Sharkonomics interview on The Jordana Green Show at CBS Radio.Jordana Green and me on the picture. Thanks to Aisha Friswold, President of Swedish American Chamber of Commerce, Minnesota.
Read More- 22 november 2012
10 points for smaller sharks for attack and defence
1. Dive with fleshy friends.2. Dive below surface to find new opportunities.3. Team work, like sharing a whale (team workers also taste good).4. Do less, bite harder (saves energy).5. Take a test bite (blood...
Read More- 20 november 2012
Obama please elect the American people to be their own president
President Barack Obama is an excellent president. But if you can’t change the system from the inside (Washington), you have to change it from the outside. Instead of keeping a monologue Obama should invite...
Read More- 16 november 2012
Every idea is a good idea
Every idea is a good idea.Mark Lutvak, Synergistic Marketing
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