Brands vs. personal advertisement
Most brands are communicated as personal advertisement, not what they are but what they like to be. That’s why both lead to so much separation (they cant match high expectations).
Read MoreSinging the City Branding hit
On MTV they are singing about Stockholm, the hit is called “Stockholm Calling” I would say its like singing the “City Branding.” I believe that City Branding is getting bigger than “country branding.” The...
Read MoreOpera premiere Orphée with subtitles
Last evening was I at Opera premiere Orphée. Opera is interesting for it is not easy to understand ore to appreciate before you have the skills to understand it. But for Anne Sofie von...
Read MoreChinese Shitvertising
Did blog about the idea of Shitvertising, it is a global concept that now is to billboards in China. This campaign for the Chinese Greenfamily Youth Association of Environment Protection brings a whole new...
Read MoreICA doing meat loaf of their super brand
Last evening on Swedish Television did show a shocking documentary called Granskning (checkup). It was about the Swedish retail super brand ICA. It was more than shocking that the pictures were from safe, clean...
Read MoreWho is President in virtual society?
Who rules the virtual society and who takes responsibility for the good and the bad in a world without control? AdvisoryBoard is now looking for the answer.
Read MoreWhat’s IN it for me?
That’s exactly what consumers ask them self in every decision they make. But the answers are not clear. Why not explain the answer as an entry for consumers to walk IN to. The answer...
Read MoreFrom YouTube to YouPorn
Everyone knows that sex videos were one of the success factors for YouTube.com to build traffic at the beginning. But today they aren’t showing that kind of material (Google.com is sexy brand but they...
Read MoreBlog toys for kids
Today’s toys create tomorrow’s bloggers. Here is a toy with functions that I think works as a private blog. Kids can write and paint only on the toy. The sell point to parents is...
Read MoreTrendgalan an evening for the future
Last evening I was the Trendgalan in Stockholm, this year was the topic Trends 2.0. A lot of the speakers where pointing out that Facebook.com and SecondLife.com cant go on being so hot any...
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