Made in America
Sadly most criticism of America as like the American brand Heinz is working, first nothing then al of it is coming. Too many people are criticizing America and are not seeing al the great...
Read MoreFeed the story
Most consumer values are as creative as the barcode on the product. Visible consumer value can “feed the story” and spread it to other consumers and media. Normally are does stories based on user...
Read More$80 billion make car dealers listen to women
Old ore new management will listen to $80 billion: “Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can...
Read MoreNaked at Tendency day
Every wear there is a full day marketing seminar in Sweden called Tendency day. It is full of speakers from around the world. In Sweden we like fun speakers but if they don’t deliver...
Read MoreHow copy products can rule
Management that not is focusing on their history is more future oriented. They have more time focusing on how to become the original for consumers (there is a big gap to fill when big...
Read MoreIs Google buying Internet?
Well maybe not the hole but yesterday Google purchase YouTube.com, what’s next MySpace.com? Nothing wrong with big is getting bigger. Most time it loses its underground power with a big owner, but Google has...
Read MoreBloggers get pay to fake
In a most to read article “Bloggers for hire” by Stephen Armstrong are a scary picture painted: “…companies felt like a boxer attacked by thousands of children – staggering from tiny blow to tiny...
Read MoreNew press clips from Internet World and Shortcut Magazine
“The book ONE is about one of today’s hottest topics – how companies can benefit from the energy of the consumer.”Internet World “In order to succeed, a company must have customers on its side....
Read MoreA new book that stick’s
Did read the new book Made to stick, by US authors Chip Heath and Dan Heath. Published by Random House and will be out January 2007. The book “Made to Stick” has the potential...
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