A donkey event for Mercedes-Benz
The big company didn’t listen to an unhappy costumer in China. He was creative and made an event, first he beat up his Mercedes-Benz then he pull it around with a donkey. The story...
Read MoreWhen “Egg-Cars” fly in the sky, you will be born again
Billions are invested to into “sky cars” project in many places. It is a smart idea to have transportation in the sky. But why does the design look like computer graphic? Open source should...
Read MoreBe ONE with the brand instead of number one on the market
One-to-one creates distance in the form of “us and them”, separated by a mental wall. You can see development from mass communication (figure 1) where the same message is broadcast to everyone. The next...
Read MoreDon’t miss this scary party with good moves
See and listen to a party in North Korea that was both beautiful and scary at the same time.
Read MoreWhy not offer milk and Coca-Cola on tap in every apartment?
Two businesses that have succeeded in creating good local distribution are insurance and cable TV. They have managed to sell their services directly to employers and landlords. A slight rent increase pays for the...
Read MoreHow Fans of FedEx can build their business
Big companies like FedEx spend millions to get new customers, but when they get them, often the fun stops. Unfortunately this multi billion company didn’t appreciate Jose Avila’s discovery. He used FedEx so frequently...
Read MoreConsumers create the best in advertising
In the advertising industry consumers start to change things around. They are now by them self-creating the best advertising. In Adrants you can read “Advertising highjacked by consumers.” Even Ad Age reports on the...
Read MoreWill Linux make computers soon?
There is a demand for a new player on the computer market. Today’s big computer brands are having big groups of unsatisfied consumers. Who will take the open source position and deliver costumer satisfaction?...
Read MoreSoul power vs. Hurricane
Yesterday there was a relief concert “DeSofo Hurricane” in Stockholm. World-class soul singers like Stephen Simmonds did give us the power of soul. The audience was collecting money for needed in New Orleans. The...
Read More“iPod dance” – A nonstop music solution with a perpetual battery
Consumers are complaining about the battery on Apple’s new iPod Nano. The cost of bad publicity can be astronomical when it makes headlines in Business Week and BBC. Here is ONE simple idea how...
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