Is Apple the only religion with a locked church?
It is sad that a company that is innovative when it comes to products should be so stagnated when it comes to dealing with inputs from its customers. What Apple don’t need to do...
Read MoreYou don’t need to be Michael Moore too see Mickey Mouse in the Bush
One of Michael Moore’s latest projects is about the drug industry. Moore is examining the drug industry and the ethics of the drug industry. Today drug industries have a reputation to not save the...
Read MoreUglier male models are wanted
To sell or not to sell alcohol is the advertising industry’s moral question. A company producing liquid for women has been trying to address this issue of moral and show the world that they...
Read MoreHow ONE is your market today?
Take a look at the world around you and your market’s place it. Since your situation is unique, the fields in the illustration have been left blank. The diagram has two axes: one is...
Read MoreYou can sell anything at any price with the right buyer
There are people that collect just about everything, even business cards. This makes transparency the world’s best gallery where people of all interests can meet and exchange experiences, goods and services. The world’s most...
Read MoreWho sits in front and steers? Who sits in back at CNN?
Travelling together creates common interests. Today’s media isn’t as fast as the Internet, but if you’re on the same bike, you’ll both get there at the same time. Mass media lives very much in...
Read MoreTo play with timing + the value of the product + context
When the NHL strike of 2004 had gone on into 2005 without a solution in sight, economists pointed out that the effects of the strike could be seen in the national economy of Canada....
Read MoreTransparency can sink unsinkable “Titanic” company
Consumer power has also become a major component in the increasingly sensitive stock market. Positive buzz and enthusiastic consumer support can raise stock prices. A few percentage points can mean billions of dollars for...
Read MoreConsumer rules in the kingdom of business!
Bad news has a tendency to travel fast like it did for Kryptonite, Intel and others. But do corporations learn and listen? The trail and error learning seem to be not working. Why don’t...
Read MoreKilling costumer is good business for lawyer
The giant Drug manufacturer Merch has managed to both kill their customers with the drug Vioxx and get sued by the victims’ relatives for billions of dollars. This is not the first case or...
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