Paint a picture of the brand, with the consumer
Paint a picture of the brand, with the consumer. Legendary Professor of Marketing Kevin Lane Keller Above is an quote from his speech at legendary Tendensdagen 2011.
Read MoreInterviewing Steve Jobs in iHeaven
Creative geniuses like Steve Jobs cannot just leave us (1955-2011). His creative legacy will forever keep making the world spin in new directions. I did bought my first Apple computer Plus back in 1986/87,...
Read MoreNew book vs. Blog break
I am now writing my fourth book, so I will take a blog break in my blogging. Wishing you the best summer ever – if you’re looking for good blogs to read I recommend...
Read MoreWe will never really understand important economic events unless we confront the fact that their causes are largely mental in nature
We will never really understand important economic events unless we confront the fact that their causes are largely mental in nature. Nobel prize winner in economics George A. Akerlof and Professor of economics Robert...
Read MoreVideo: Seth Godin on social networking
Watch Seth Godin pointing out how to build real networks in social media networking. Thanks to Carin Balfe Arbman for sending link to this video.
Read MorePottermore.com: J.K. Rowling make.believe in Sony
J.K. Rowling is a genius in telling and spreading stories that make us believe in fairy-tells. Pottermore.com over 1 million subscribers even before it open. By being one with the fans will J.K. Rowling...
Read MoreDon’t miss Daniel Pink’s show: Office Hours
Daniel Pink is what I would call a change engine for the business world. In this show is he shearing his engine-power with the world. About once a month, I open the phone lines...
Read MoreTop 10 most popular posts – Updated 8 July 2011
1. If Apple would start a bank it would happen over one night 2. Exclusive interview: Petter Stordalen – Undisputed Champion of the Nordic hotel market and a self-made billionaire! 3. Adweek.com: Saab will...
Read MoreIf Apple would start a bank it would happen over one night
If Apple would start a bank it would happen over one night. Director Business Development Jonas Lundin, SkandiaBanken
Read MoreAdweek.com: Saab will launch an ad agency
It is great to see that Saab is starting to do a lot great things (I hope it is not to late): Saab will launch a U.S. ad agency review after it completes the...
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