Zlatan is amazing in more ways than words can play.
Zlatans Volvo commercial is made by Forsman & Bodenfors, the most awarded agency in this part of the world.
Together with Zlatan Ibrahimovic we have done a celebration to Sweden. It’s our country’s unique nature that inspires and challenge the people at Volvo when they develop their cars.
Forsman & Bodenfors (video)
I think FB are really great but this is by far the most boring commercial I have ever seen they created (sorry). But the PR and hype around is fantastic.
Instead of only creating commercials I think Volvo and FB could create Volvo Zlatan car design so consumers could buy, drive and play like Zlatan on the roads.
How about designing a Zlatan Volvo with a roof rack for bikes? 😉
I agree, there was nothing that jumped out at me in the Forsman & Bodenfors TVC. This is funnier:
https://www.youtube.com/watch?v=bSrRmE1yoyk
Thanks Martin,
Thanks for driving this post with sugar:
http://www.bizsugar.com/Advertising/zlatan-volvo-commercial-made-by-forsman-bodenfors/
Great it will make it swim alot (sharks love sugar)
Stefan
Thanks Jack,
Great video, more fun and more action. Volvo need more antijante in their commercials.
Stefan