That’s exactly what consumers ask them self in every decision they make. But the answers are not clear. Why not explain the answer as an entry for consumers to walk IN to. The answer can be on the shop, site etc. The point is to make the entrance answering the question consumers ask them self: […]

Everyone knows that sex videos were one of the success factors for YouTube.com to build traffic at the beginning. But today they aren’t showing that kind of material (Google.com is sexy brand but they will not allow that kind of material). So what happens then? YouPorn.com was born (an adult site)! It is like YouTube.com

Today’s toys create tomorrow’s bloggers. Here is a toy with functions that I think works as a private blog. Kids can write and paint only on the toy. The sell point to parents is “no mess,” for parents are that a “clean point.” “No mess” even cleans the kids stores from the product by increasing

Last evening I was the Trendgalan in Stockholm, this year was the topic Trends 2.0. A lot of the speakers where pointing out that Facebook.com and SecondLife.com cant go on being so hot any longer (because of the evolution system in trends). Something else has to come. We may not understand it inside of Sweden

I was at a Skype night in Stockholm; it was a lot of fun and function. It would be more fun to arrange a “Skype night disco.” The point in having it at nights is that then you can dance with somebody else on the other part of the world. Everybody how dance can do

Blackberry is a smart phone so smart that consumers get addicted to it. So addicted that it got the nickname “Crackberry.” The rumour is that the product is so easy to get stuck to that best way to sell it is to let consumers borrow it then they will buy it direct and start spreading

Have you ever tested how addicted to Apple you are? Did find this on a dating site (I was looking for an Apple). Ever fallen asleep with your iPod on? Do you plaster Apple stickers to anything that doesn’t move? Did you upgrade to Leopard within milliseconds of its release? Chances are you’re addicted to

Last week the one of the directors at IKEA Sweden told me that they where looking for 1000 new managers and got over 50% of their work applications for from members in club: IKEA Family (read consumers/fans). I often ask companies when are you going to involve your fans into your company? The answes are

Did hold a lecture yesterday for the MiS/PR network at Folkoperan. After the lecture we did al stay and see performance ZARAH (bountiful and scary in a dramatically mix). They did perform in nearly 3 hours; I have to admit that I have problems not being interactive for so long time. But after a while