ONE Long Tail

This week Chris Anderson (left in the picture) and myself (translation) were the Keynote speakers at Marketing3 in Amsterdam. So many people have told me that there is a strong connection between my book ONE and Chris’ bestseller The Long Tail. So I started to get a lot of request to do lectures with Chris,

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Consumer SWAT

Most companies only listen to consumers when they are in trouble. But most of them don’t know when they are in trouble ore they don’t care. That’s why companies can keep selling us cars that in fact are nothing more than a new painted T-Ford. It is time for consumers to take control of the

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Word of senses at K1

This Friday there was the competition in mixed martial arts K1 here in Stockholm. The coolest think with this evening was the audience/fans. Most of them are training them self. X000 of them where using a pain relieving ointment, Tiger Balm. The whole stadium was like a big scent event for Tiger Balm. With that

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