Philip Kotler’s adventures in marketing (new book)

Legendary Philip Kotler is the father of modern marketing. In his new book: My Adventures in Marketing: The Autobiography of Philip Kotler. For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing around the world. This

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