The best engineer gets people (because they have to).Regional Director EMEA Rob Newlan, Facebook Creative Shop. Quote from exclusive interview at StockholmMediaWeek.

Culturally is sustainability more important, internally than externally.Sustainability consultant Marcus Bergman. Quote with permission from speech at StockholmMediaWeek.

StockholmMediaWeek is one of the media sector’s largest annual events – a popular forum for the Swedish media industry to discuss the most interesting media issues of the day. Advertisers, media owners, media agencies, communication consultants, advertising agencies and brand consultants meet for two jam-packed days, full of new impressions, perspectives and insights.Stockholmmediaweek.com (18-19 May)

Evolution vs. Disruptive = Move or Die.Sharkonomics

Spotify wants to grow, they are competing with Apple; I would love Spotify to challenge some of the big platform companies in the world.Mikael Damberg, Sweden’s minister of enterprise (economist.com). Thanks to Ade, Women In Marketing.

Mighty consulting corporations as IBM are using shark language in their  presentation material: Can you see the competition coming? …they’re hard to spot until they’ve taken a chunk out your flesh. Source: Redefining Boundaries (2015). Report study by IBM’s Institute for Business Value. It’s great to see that mighty IBM with over 400,000 employees worldwide

I love playing table tennis, it’s exiting to see how this old classical sport are innovating. Social sport vs social media = make sense. At Paddle You and in there excellent copy below are they showcasing how to refresh a sport into a new level: Table Tennis Nation is table tennis for a new generation.

We will move from mobile first to an AI first world. Chief Executive Officer Sundar Pichai, Google

#DisneyLand is magic. Why does nog #Apple creat their own #AppleLand and magic?