In the Stockholm Subway Station “Slussen”, a man is climbing onto the Photo Booth to recharge his mobile phone – a quite understandable behavioral somersault captured by my mobile camera. When the guards ask him why he has unplugged the Photo Booth, the man answers calmly: – “I am just recharging my mobile”. The guards […]

Lifespan of humanbeings is going up. Lifespan of corporations is going down.Annika “Dr.Google” Steiber Speech quoted from lecture at Silicon Vikings Stockholm Chapter with permission from Annika. Annika Steiber is one of few researchers who have been studying Google from the inside for almost a year and tried to answer the question what drives Google’s

Recently I attended a lecture with Communications Director Merci Olsson at National Geographic Europe. Merci used to work for The Nobel Prize which was established in 1901. National Geographic was established 1888 which makes it older than the Nobel Prize. And Merci is much younger than the brands she works for. In the lecture I got

By using smart Ph.D. students as models are Betabrand creating buzz. Everything is psychology and since there models are smart the effect is that they starts to get smarter consumers. I call this mirror buzz (what you send out is what you get back in sells). Betabrand, an online retailer of crowdsourced clothing, just launched

I like to start an discussion in your company/ friends with an question: Attack and defense scenarios effects in long and short term on brand- and business performance? Inspiration can be found in sports, military and at Sharkonomics.

This funky poster is designed by Paper Jam for my lecture at Swedish marketing associations in Gävle, MiX. Also holding a speech in Stockholm, MiS (sponsor: Smurfit Kappa Onwell) and Halmstad, MiH. This is a trilogy in Sharkonomics lectures around in Sweden, and to celebrate it I give out 15 free tickets for those who like to bite

1. #H2H by @bryankramer 2. Small US agencie Sköna use Swedishness to grow 3. Strength is a weakness, if not used as a strength 4. Facebook Valentine gift to 1.23 billion users 5. @ThereseGedda: Don’t sell yourself short by not putting your full effort in 6. Sharks tweets on twitter 7. Do not miss Seth

Sharconomics represents something new and mind blowing… Forget strict flowcharts in favor of a hyper fast, streamlined projectile with a hunting instinct and a sharp teeth smile by the grace of God.MiG-News (pdf), text Catharina Perlenius, No. 1, 2014.

Don’t sell yourself short by not putting your full effort in. If you are afraid of failure and going all in, realize that many chances are one-time things. There may never be another opportunity like the one you are facing, so give it everything you’ve got. Work to defeat fear of failure by doing what