Check out the new book Absolute Value

Great authors write great books and every book by Emanuel Rosen is a must read! Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a new way of thinking about consumer decision making, which should help managers develop more effective marketing strategies.Absolutevaluebook.com by Itamar Simonson

Check out the new book Absolute Value LÀs mer »