ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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iDie, iVersion, iPod, iLife, iReport, iRobot, iEtc

iStrange it is with al this iApple wannabes that are making their iVersion of everything. There is today an iVersion of everything. iWonder when the first funeral business will open an iDie shop. iImagine that the offer will be something like this: iDie – what songs will you bring into your grab on the  iPod […]

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To be ore not to be an artist

That is the question for a lot of today’s artist, but not for Per Josephson. He is a talented artist how combines his art with good marketing. I get invitations to his event al over Sweden. His not afraid to thing out of the box and have exhibitions in shops, nightclubs etc. The question for […]

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Purple Cow: Dance with Seth Godin

For many kilos ago I use to study to become a professional dancer. Did read Seth Godin great book Purple Cow, it did bring a lot dance memories back. Seth delivers point after point in the same way as Fred Astaire use to move at the dance floor. In this book does Seth move business […]

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Hire fat people in health food stores

Who do you trust when you want to get rid of your overweight? Perfect genetically skinny people or fat people? I would trust people who have managed to loose weight themselves. Phrases as “I know what I am talking about” will not work unless the people behind the phrases really mean it. For example, think […]

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Trendy Visage – Fade to Grey

This video and song is for young trendy people more than hot. Everything is right, the music, the style and even the video – and its done in 1980 (and its still great). Why is Visage with their hit Fade to Grey, so hot and trendy today? How will this affect your communication, brand and […]

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Fashionologyla.com: You are their fashion designer

Fashion is a lot about personality, this time it’s about your personality. Fashionology LA is a brand-new Beverly Hills store that lets young fashionistas design and make their own clothes. Springwise.com It is smart, fun and really well packed in a time when YOU are everything. They are planning to open a store at the […]

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Erykah Badu + Apple = innovative live soul music

Erykah Badu would have made Steve Jobs dance al night in Stockholm at here concert last evening. Erica Abi Wright is more known as Erykah Badu that is here artist name. Last evening she was performing at Berns a place more like a castle, but she is the nr 1 soul queen so it was […]

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The Naked Cowboy is dressed with trademarks

Robert Bruck is famous for being The Naked Cowboy, standing al year around in Times Squar, New York. People think he is a bimbo because of his naked, but what they don’t see is that he is smartly dressed in trademarks. Corporate America learns this the hard way, in an ongoing battle. The naked; American […]

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