Blog

How do you marketing Marlboro in a time when it’s not legal? You don’t. You call it something else. A Swedish advertising dream team lead by Fredrik Forsling shows elegant how this can work the opposite purpose for anti-smoke organization A Non Smoking Generation. They did a perfume that stinks really bad, promoted in a […]

Why not is the DJ instead of a passive listener? MTV ore other media channels can make this idea work. The idea is to send two channels at the same time. They should be timed so the listener can become the DJ of the show. It’s an easy way to from zapping to mixing. It […]

fi yuo cna raed tihs, yuo hvae a sgtrane mnid too Cna yuo raed tihs? Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the […]

This Saturday was I at the première of Joseph Haydn Opera “Il mondo della luna” at Drottningholms Slottsteater. The theater is the only 1700 theater open for public. It was like a time journey to see this performance and I think it was much more high-tech than today’s performance onstage and online. The way they […]

I don’t mean to be negative, but still I can’t stop to think about it. The human mind is wrong wired. We are programmed to focus on negative information. It’s a survival mindset (we need to focus on what can be dangerous for us). It’s not only me saying this its brain scientist. The words […]

Yesterday was I at a seminar called “the brand in your brain.” It was really good speakers as Professor Martin Ingvar and Absolut Spirits – Eric Näf, Director Product Innovation. They day were full of brain points and Absolut branding points. Martin did prove how our brains work and not work with information. Erik did […]

Amateurs have more cameras than professional photographers and often more fun when shooting their photos. Now they can get paid having fun at Mostphotos.com. With low prices as 25€ they want to spread millions of photos around the world and pay half to the photographer. They do have an adult filter to try to secure […]

Life is only a beta version of the future. I guess that’s why Twingly.com show their beta version of their screensaver before released in real life. Watch how Twingly screensaver visualizing the global blog activity 24/7. It’s like a global blogmingle.

Some are by nature innovator of business and always ahead of its time, John was one of them. ”Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” John Wanamaker (1838 – 1922)

Maybe its not the newest video but it’s the best thing Microsoft ever done. It is delivering the consumer revolution point excellent. The video is called ‘The Couple’ read more about it at Bringtheloveback.com