ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

Blog

Exhibition on computer games in Sweden

This weekend I did go to an exhibition arranged by the Swedish computer museum, did talk with gamer and project manager Peter Blom (did not challenge him in any games). A new hands-on exhibition on the history and culture of computer games in Sweden. Test Sweden’s first game, e-sport or why not make your own […]

Read More →

Cloverfield a Blair witch 9/11 turkey movie

I do love good bad “turkey” movies but not when they are about a subject as serious as 9/11. It is obviously that the new movie Cloverfield is a Hollywood turkey version of a tragedy. See this trailer and then compare with 9/11 and with the style this amateur version of the Blair Witch project. […]

Read More →

Faking nature saliency at Furniture Fair

This year is in many ways a celebration to sustainability and silence at The Stockholm Furniture Fair. The strange think is that so many are talking about nature in a way that feels fake. Slogans like “nature design” don’t feel real. I think it’s great that many are doing the right thing for nature, but […]

Read More →

Obama Girl reaches 100 million people

A lot of people call here a wannabe, but the Obama Girl video has reaches over 100 million people around the world! Watch here latest: Super Obama Girl! Obama Girl original name are Amber Lee. It is interesting how Barack Obama with this support reach into the Spanish community how are a powerful segment of […]

Read More →

Super Bowl by Wieden + Kennedy

The commercials on last Super Bowl got a lot of critics, like one for  Careerbuilder (career site), done by Wieden + Kennedy (cool agency site). The question is does it ore does it not make sense? It is interesting when advertising as in this case is more an art form than traditional advertising. But it […]

Read More →

Charm campaign: Fear the Turtle

Beating home blindness with charm. Check out this charm campaign video: Fear the Turtle. There’s no question that the University of Maryland is now a collegiate force to reckon with by virtually every measure of quality, and we want to make sure everyone in the state is aware of it. Umd.edu

Read More →

Puma showing your future body

In the commercial Until Then are Puma showing the future. They want to communicate the feeling of their sport shoes. But at the same time I wonder when we are going to see that technical body part as good as in this commercial. That will make handicap sport more interesting than other sport.

Read More →

iPhoneCafé free coffee to early adopters

Free Internet in an environment of high class designed furniture at iPhoneCafé. It is in Stockholm and it’s for early adapters of iPhones. Even before it is out in Sweden people are addicted to this magic phone. It has already become a culture in how to unlock the iPhone (do you see the card in […]

Read More →

Manwhore a brand with attitude

It looks like a combination of street and Circus fashion and it is a brand with attitude. Team manwhore started out as group of broke Swedes riding snow. Named for their commitment to keep on going, and, according to rumour, the ways rent was paid, they made their way. Today lifestyle has evolved to include […]

Read More →