ONE The Fall of PR Detective Marketing
StefanEngeseth.com | Author | Keynote Speaker Guest Professor | Consultant | Creative Futurist

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Fans “pimp up” IKEA and make profit

IKEA fans has founded Parts of Sweden. When you just feel like you need a little inspiration or just want to ”pimp up” your old Ikea furniture, pay us a visit. We’re open around the clock. Parts of Sweden is both a web shop and a so-called ’community.’ If you have a smart idea or […]

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Why “out of the box” exists

The saying “out of the box” is a classical way of defining that thinks are more creative out side the box. But for me it’s a saying that builds on the fact that things don’t get in the box. The reason it doesn’t get in the box can be a numbers of reasons. Like stiff […]

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Dirt is good

Not often do I see a commercial created with charm and good values as in the VIA commercial. Symbolically is the video saying that kids should not become robots (stuck to computers), they should be out and playing in the dirt. I guess that’s why its owner Unilever puts their slogan in a love, peace […]

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The Swedish Post version of Second Life

For some years ago I suggested that we should build a Showroom at The Swedish Postal Service. We did so but seeing it today is really cool. They have developed it with good work into a version of Second Life. I did not do the work by my self there was a dream team of […]

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No connection at Mobile World Congres

Reporters attending at the Mobile World Congres in Barcelona. Reporters report that there is no mobile connection to use your mobile.reporter Pia Gripenberg from DN (in Swedish) have it as an headline and explain that they can only watch on new mobile phones, but non of them work for there is no connection.

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Philip Kotler gave the madness of marketing structure

The marketing guru Philip Kotler gave us al the P-funk (the PPPP), and a lot more. But most of al he gave structure into the world of marketing. Here is an good article where he also talks about passion: This guru believes in brand extensions. Especially his own. Thirty years ago, Philip Kotler injected method […]

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Foo Fighters started a trend on YouTube

To perform with Foo Fighters at My Grammy Moment a lot of classical musicians uploaded videos at YouTube. But it did not stop there a lot of fake videos started to upload in volume. That’s really nice vibes for classical music to spread. Is this performance with Ann Marie Calhoun real of fake?

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