I realy like this article: Net-savvy public chisel out their own opinions on brands, by Venkatesh Rangachari. It is pointing out how consumer power changes branding. About 10,000 miles away, a TV viewer sees an advertisement, interprets it in a different way, goes on to blog it and suddenly his interpretation is available to a […]

An avatar is not any logger an online personality it is real person. Dancing at clubs together with others dressed up as their avatar in real life. Its called Cosplay (checkout the amazing photos). Thanks to Daniel Hjelmtorp.

How do you compete in a playground as the Hamptons, where the richest people in the US come to play every summer? You have to have excellent consumer experience to get the word out. The club: Stereo by the Shore got the right level of ambition: We treat every body like a star. And if

It sounds like a joke but its not. Going to jail is a terrifying experience, but it’s also a commercial market. Prison business is big business in the states, with private entrepreneurs delivering the services. They are now having offering as pay-to-stay. For as long there been prisons has their been services of protection, and

It is probably the smallest book ever written about a new religion. But it’s done by one of the biggest creators in modern business mind world: Edward de Bono. His history work is full of milestones after milestones of good work, this time he shows that he got a good sense of humor. As he

They get it, they building a social platform around the product. Maybe its because they have the DJ attitude of keeping people on the dance floor (or on the brand). Their social platform is actual creating a market to sell their product to, witch is a good commercial point for them to “mix” social values

I really think this make sense, check out this site for T-Mobile (move around) it ad value to consumers. There point is really focusing on the lives of consumers – usability (checking your mobile coverage in an site looking Second Life but with real values).

Watch Malcolm Gladwell speech at Ted.com where he is pointing out the value of tapping into the mind of the consumers and understanding the point of tribes. In my opinion he is saying: Quality is not about the sender is about the receiver, in other words quality is individual. “By embracing the diversity of human

Google.com to compet with Secound Life with their own Lively.com. I think they soon will connect your social avatar with Google Earth and let you travel in space and earth to new places. Soon will the avatar worlds and real words come together as ONE (that will improve the profit for Google.com with at least